Why SolarCity is succeeding in a difficult solar industry: The secret is using existing technology (from Technology Review)
After a steady stream of bankruptcies, poor earnings reports, and canceled IPOs for clean-energy companies, this week SolarCity bucked that trend by announcing that it had filed the necessary paperwork with the U.S. Securities and Exchange Commission for an IPO.
The key difference between SolarCity and many other clean-energy startups is that it isn't trying to take on incumbents with new technology. It makes money by deploying existing solar technology with a novel approach to financing...
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